In the 1940s, jazz was evolving, and with it, its own unique language. Eukanuba (“You-Kan-Noo-Bah”) was one word that grew out of the jazz culture. It was reserved for something that was “the tops” or “supreme”– whether it was the latest song or a fast car.

In 1969, the founder of Eukanuba was looking for a memorable name for his new dog food formula. The quality of his food was unmatched; now all he needed was a name that was just as special. He named the product Eukanuba. And so the history of Eukanuba began.

Today, Eukanuba is still “the tops”. Using high-quality ingredients, it’s uniquely customized for your breed’s individual needs. So when you reach for a bag of Eukanuba, you can be sure your dog is getting our best.


A cornerstone of our nutritional philosophy is that cats and dogs evolved from carnivores and should be fed accordingly. That's why we use only high-quality animal proteins, mainly chicken or lamb – not vegetables – as the principal source of protein in Eukanuba food. Our contribution to nutritional science has helped millions of pets be the best they can be. Our nutritional range includes special veterinary prescription diets and tailored nutrition for life stage, breed size, sensitivities and activity levels.

Eukanuba’s knowledge and respect for the different nutritional needs of different breeds has led to partnerships with breeders and their key organizations. We are “Partners of Excellence” with many European kennel federations including ‘The Kennel Club’. Additionally, we are also working in partnership with several highly recognized and trusted canine organizations such as the Federation Cynologique Internationale (FCI) and the American Kennel Club (AKC).

At Eukanuba, our philosophy on nutrition has not wavered for 40 years: we feed cats and dogs how we believe nature intended them to eat.


At Eukanuba, we are also pet owners and pet lovers, and we feed Eukanuba to our dogs and cats every day. We know that both the reliability and safety of Eukanuba products are very important, and we’ve dedicated over 60 years to assuring our products are of the highest quality, starting with their ingredients.

We go further than typical pet food quality assurance practices to make sure that all our nutrition that you feed is healthy and safe for your pets. Independent expert inspections ensure that we maintain the highest-quality procedures using tests consistent with what is done with human foods. This level of testing allows you to feed your pets with peace of mind.