Royal Canin, right from its early days when founded by a veterinarian, concentrated studies on Health Nutrition with the aim of providing more precise nutritional answers, adapted to the specific needs of cats and dogs. These answers are based on 2 clear and complementary sources: Observation and Science. Indeed, Health Nutrition implies perfect knowledge of the animal, enhanced by the expertise of breeders and professionals alike, in addition to research in partnership with scientists.“Dog and Cat First” and “Knowledge and Respect” have become the ethics of the brand, governing the development of each new invention.
Dog and Cat First
The main distinctive element of Royal Canin is our “Dog and Cat First” commitment, ideally describing the central place occupied by the animal throughout our innovation process. To contribute above all to well-being and healthiness in cats and dogs by allowing them to live longer in better health, such is the meaning of our philosophy. In fact, just the real need of cats and dogs guide our research and design for a new diet;hence the reason why Royal Canin chooses not to initiate market research campaigns with pet owners. This unique procedure guarantees the precision of our nutritional answers and their perfect adaptation to animal needs.
Knowledge and Respect
Inseparable from our “Dog and Cat First”commitment, our signature “Knowledge and Respect” implies:
constant improvement of the understanding of cats and dogs to always respond more precisely to their nutritional needs
permanent dialogue and exchange with animal professionals and scientific groups
sharing know-how, not only with scientists and breeders, but also with pet owners
constant sharing of the Vision with associates, family, partners and suppliers as well as with all men and women working with Royal Canin each and every day.
Respecting cats and dogs obliges us to respect their animal world and to refuse all forms of anthropomorphism. “Knowledge and Respect” denotes the moral code of our company.
Thehistorical choice of Health Nutrition
The mission of Royal Canin has always been Health Nutrition. It is characterised by a precise balance between 50-oddnutrients (proteins, lipids, carbohydrates, amino-acids, fatty acids, mineral salts, vitamins and trace elements). The formulation of our diets corresponds to a complex puzzle whose construction enables to guarantee a constant nutritional formula, respecting the precise and specific needs of cats and dogs.
This is the only strictly scientific procedure,since it places the animal at the heart of the formulation process: indeed, the ingredients used are selected for the quality of the nutrients provided and fort heir nutritional benefits.