Unique formulations

We’re always surprised how little thought seems to go into a lot of natural products. Even for humans, even when there is proper, valid scientific research which shows that a natural ingredient has a profound positive effect on acondition, there are few supplement companies that utilise this knowledge.

We do. This is why our supplements contain herbs that you might never have heard of before, particularly those from the African continent. We have incorporated them because they have been scientifically tested to be extremely effective.

A different approach to ingredients

The other thing that makes us different is that we use many different ingredients in our products, unlike most manufacturers who use fewer ingredients in higher amounts. We believe that, in nature, a single molecule is unlikely to solve what is nearly always a complex problem. We prefer to use moderate amounts of many different ingredients which all work, each in their different way, towards the same goal. We have found this multi-pronged approach to be extremely effect.

Researched continually

Because we are a relatively small company, we are agile and quick to respond to changes. If there is new research, we will be reading it and, if we think it is worth it, updating our product. We really do want to be the best and we work very hard towards this.


A lot of thought has gone into our products – we are confident that they will help your animal’s health. So confident in fact that, if you feel that it hasn’t helped your pet or horse,  we will pay you back what you paid for it. Read more about our guarantee here


A natural substance must be more than just effective to be included in our formulations. It must be safe to the animal as well. It is for this reason that we use only reputable suppliers with whom we have had a long term relationship. And it is for this reason that our products undergo the rigorous testing and meet all of the requirements of our regulatory bodies.

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